As expectations rise, banks continually seek new and innovative ways to engage their customers. Customer communications are the face of the brand, and the lack of standardized messaging created a fragmented experience. Ad hoc, single message solutions were time-consuming to build and expensive to maintain. In response, this bank partnered with ICC to develop a one-stop enterprise messaging hub.
The standardized framework was built to create custom communications using universal messaging “building blocks.” Whether the team is building “suspicious activity” texts or a “low balance” email, communications are easy to build because the single portal contains consistent requirements:
Agile development kept deliverables on-time and costs low. Real-time requirements were supported by TIBCO business works and business events, while Maven was utilized for automation and Spring Framework for the Java back-end.
With the framework in place, the bank can quickly deploy standardized communications at a significantly lower implementation and maintenance cost. The solution is enterprise-wide and provides the internal development team with a universal approach to messaging while customers receive consistent communications. In addition to lowering the total cost of ownership, the solution serves as the backbone for enterprise messaging requirements.